Snap x Uber Eats

CONTEXT

Snap and Uber Eats came together for the 2022 Super Bowl. The focus was Uber Eats' new grocery feature. The purpose of the filter/game was to eat all food items and catch all non-food items. The filter coincided with the Super Bowl ad starring Gwyneth Paltrow, Jennifer Coolidge, Trevor Noah and Nicholas Braun.

MY ROLE

Lead the design team at Current Studios bridging the gap between technical development, design and the client.

COLLABORATORS

Current Studios CEO: Nate Kroll, Current Studios VP of Innovation: Steve Martell, Uber Eats, Snap